sdr ICPs





1
Segment
Start with basic buyer demographics — age, gender, income, etc.

2
Define & Differentiate
Add descriptive information from any available source — formal research, focus groups, white-boarding sessions, industry observations, best practices, personal expertise/experience, “hunches,” “gut instincts,” or a combination of all of the above

3
Profile
Get a richly-detailed persona that includes key traits, tendencies and characteristics, as well as functional insights culled from 50 years of academic research in personality science and behavioral economics

Screenshots

OUR STORY
SDR ICPs was founded by technology veterans who believe that B2B software applications should solve everyday problems in simple, straightforward ways, with no steep learning curves or excessive information requirements. If you're an SDR, sales coach or sales manager, our customer empathy platform is an essential tool for not only understanding your customer, but identifying, nurturing and closing them.
OUR VISION
When we say "sales is hard," we mean that it's such a numbers game it usually seems like the only way to keep winning is to reach more and more prospects. But what if instead of more prospects, you could find better prospects? Our customer empathy platform helps you align your sales process to the needs, wants, drives and motivations of specific prospects, making it easier for you to contact, nurture, negotiate and close them.
Flexible Pricing | Only Pay For What You Need

"I'm Just Curious"
$0
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Free Plan
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Single User
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Includes 1 ICP
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Functionality:
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Create
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Customize
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Edit/Revise (traits only)
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For Individuals
$95/year
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Professional Plan
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Single User + Sharing
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Unlimited ICPs
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Functionality:
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Create
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Customize
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Edit/Revise
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Delete
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Manage
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Share
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Cancel any time

For Teams
$16/user
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Enterprise Plans
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5, 10, 25, 50 and 100 User Plans + Sharing
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Unlimited ICPs
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Functionality:
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Create
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Customize
-
Edit/Revise
-
Delete
-
Manage
-
Share
-
-
Cancel any time
The Impact Of Empathy On Sales:
12%
How much sales reps who can empathize with their customers outsell their peers.
(SOURCE: Sanofi-Aventis Study)
64%
Percent of consumers who feel companies have lost touch with "the human element"
(SOURCE: PwC)
⬆
How increased empathy impacts the overall performance of sales people.
(SOURCE: Empathy and affect in B2B salesperson performance)